Deni Shah



Bachelor of Law (LL.B), Mumbai University.


Bar Council of Maharashtra and Goa


Deni heads the Tax practice group at Acuity Law with specialization in global trade and indirect taxes. Deni has more than 2 decades of experience in advising multinational and domestic corporate clients across a spectrum of indirect tax laws such as Customs, Foreign Trade Policy, Goods and Services Tax, Service Tax, Value Added Tax, etc. The range of services encompass rendering advisory, compliance, audits/ investigations, controversy management and litigation related services. Deni has experience of working with varied industries such as manufacturing, oil and gas, leasing, pharmaceuticals, financial services, e-commerce, media and entertainment, logistics (courier/ airlines), hospitality, etc.

Deni joined Acuity Law in 2020 and has worked previously with Deloitte, BMR Advisors, KPMG, EY and Andersen.

Deni has led and assisted multinational corporate clients across varied industries in:

  • Transitioning from the sales tax regime to Value Added Tax era
  • Adapting to the negative list regime under Service Tax
  • Transitioning to the Goods and Service Tax regime
  • Cross-border acquisitions and India entry strategies
  • Navigating the tax authority initiated investigations, enquiries and audits
  • Defending indirect tax proceedings across various forum including tribunals and High Courts


December 14, 2023

GST on secondment of expats – Instruction No 05/2023-GST dated 13 December 2023

GST on secondment of expats – Instruction No 05/2023-GST dated 13 December 2023 Applicability of Goods and Services Tax (‘GST’) on secondment/ deputation/ loaning of employees/ expats is a burning issue in India, resulting in issuance of show cause notices to several multinational companies operating in India.  The heightened investigation by the GST authorities in […]

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April 10, 2023

Indian Union Budget 2023 – Doubling of tax on royalty and fees for technical services

The Indian Union Budget 2023-24 received assent of the President of India on 31 March 2023, paving the way for a slew of changes to tax laws, including 64 additional amendments to the initially proposed Finance Bill on 01 February 2023. One of the key amendments impacting non-residents/ foreign companies (not having a permanent establishment […]

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February 7, 2023

India Union Budget 2023-24: Key Tax Proposals

The Honourable Finance Minister of India presented the Union Budget 2023-24 on 01 February, 2023.  Solidifying the vision of “Make in India” and “Atmanirbhar Bharat”, the budget proposals include various measures from a tax perspective to provide necessary impetus to both individuals and corporates. We are pleased to share a summary of the key budget […]

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December 20, 2022

48th GST Council Meeting – Update

The 48th GST Council meeting was held on 17 December 2022, which was Chaired by the Honorable Finance Minister – Smt. Nirmala Sitharaman and attended by the Finance Ministers of various Indian States and Union Territories.  The role of the GST Council is to propose changes to GST rates and compliances, issuing clarifications on contentious […]

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November 24, 2022

Equalisation levy – A welcome judgment on jurisdiction and applicability

Equalisation levy was introduced in India by the Finance Act, 2016 with a view to tax income earned by a non-resident on specified services – being online advertisement, provision of digital advertisement space or any other facility or service for the purpose of online advertisement. Subsequently, the Equalisation levy was also introduced on e-commerce supply […]

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August 25, 2022

Revised Guidelines for the Production Linked Incentive Scheme for Promoting Domestic Manufacturing of Medical Devices

The Department of Pharmaceuticals, Ministry of Chemical and Fertilizers vide its notification dated 21 July 2020, notified the Production Linked Incentive (PLI) Scheme for Medical Devices (Scheme), pursuant to which the first guidelines were issued on 29 October 2020. The PLI Scheme provides financial incentive to approved medical device manufacturers, which will help boost domestic […]

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August 1, 2022

GST transitional credit- End of a five- year protracted litigation

A strenuous tussle between the Government of India and the taxpayers has come to an end. With the ruling of Supreme Court in Union of India & Anr vs Filco Trade Centre Pvt Lts & Anr[1], the Hon’ble Apex Court has put to rest the long pending issue of transitional credit under the new GST […]

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May 6, 2022

Online gaming in India- The GST Conundrum

Applicability of indirect taxes on betting, lottery, casinos, online gaming have been a matter of dispute since the service tax era, and now continuing in the Goods and Services Tax (GST) regime. The issue of whether these can be classified as ‘game of chance’ or ‘game of skill’ has been settled by the Indian Courts […]

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April 27, 2022

India’s Battery Swapping Policy

In the Union Budget speech for F.Y. 2022-23, the Finance Minister had announced that a battery swapping policy will be introduced to encourage faster adoption of electric vehicles in India. Now, in line with this announcement, NITI Aayog has published the draft battery swapping policy. In this document, we have summarised the key points of […]

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October 22, 2021

Vehicle Scrapping Policy: Impact on India’s Auto Industry

This article briefly explains the Vehicle Scrappage Policy and its impact on the Indian auto industry.

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May 19, 2021


We have prepared a detailed write-up on the Customs (Administration of Rules of Origin under Trade Agreements) Rules, 2020 (‘CAROTAR 2020’), which provides an understanding, features and way forward as applicable to Indian importers and exporters.

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October 23, 2020

India Driving Towards Electric Mobility

India’s Electric Vehicle (‘EV’) industry is still at its nascent stage; however, given the country’s market size coupled with the Government’s aggressive EV adoption policy, EV sales in India have grown by 20 percent at 1.56 lakh units in FY 2019-20.  The backbone to this is the various policies and incentives announced by the Central and State […]

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September 29, 2020

Foreign Direct Investment in Indian Defence Sector – An Update

The Indian defence sector has been the third least popular sector for foreign direct investment (FDI). The Indian foreign direct investment policy has been revised with a view to increasing the inflow of foreign direct investment in the defence sector. The Department for Promotion of Industry and Internal Trade (DPIIT) has issued a press note […]

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September 25, 2020

Indian Electricity Sector: Sun Rising on India’s Renewable Energy Industry

India is looking to phase out its polluting thermal power plants to meet its climate sustainability goals. However, the growing population and rapid industrialization have surged India’s electricity demand in recent years and the trend is expected to continue over the next two decades. To meet this increased power demand, India has embarked on an […]

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June 12, 2020

Competition Act, 2002: A Time to Re-invent the Wheel Amidst Covid 19?

India is facing two of its biggest challenges due to the outbreak of the COVID-19 pandemic viz., (a) providing healthcare services to the needy and, (b) providing employment to its huge workforce. While the government has given assurances that essential services shall continue, there are concerns regarding disruptions to the supply chain including issues of […]

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June 9, 2020

Reforms in Indian Electricity Sector

The Electricity Amendment Bill 2020 promises the much awaited and needed reforms to India’s electricity sector. The poor financial health of electricity distribution companies (“DISCOMs”) is mainly attributable to operational inefficiencies and policy stagnation. Government of India, realising the necessity of radical reforms in the power sector, has proposed major amendments to its Electricity Act while simultaneously announcing […]

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June 4, 2020

“Atmanirbhar Bharat Abhiyan” Economic Stimulus Package

We, at Acuity Law, have summarized the economic stimulus package recently announced by the Government of India through 5 consecutive days of interaction from May 13 to May 17, 2020.  Aimed at introducing bold reforms across various sectors and to revive the India economy, this stimulus package is a mix of fiscal support, monetary support, ease of […]

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March 25, 2020

‘Angel Tax’ in India

Recent Developments on ‘Angel-Tax’ in India  Brief background  The term ’Angel-Tax’ does not technically exist under the Indian Income-tax Act, 1961 (‘IT Act’).  It is the fallout of an extreme interpretation and regressive application of an already existing provision in the IT Act to moneys raised by ‘Startups’ in India by way of equity share […]

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